"PAPSTAR Logo Redesign" was the name of the project by graphic designer Martin Wojtowicz (uspect GmbH, Euskirchen): By sharpening the basic typographical and design elements, an overall harmonization of the text and image composition was achieved.
The cosmetic intervention primarily addressed the PAPSTAR logo lettering. According to internal research, this dates back to the early 1970s and can be attributed to a local advertising design company not far from the company's headquarters in Kall-Sistig, Germany (www.papstar-storyteller.de/zeitreise). Over a period of five decades, the logo lettering has never been professionally digitised or has been digitised only inadequately. A straightening of ongoing design inaccuracies as well as an adaptation to today's standards was thus long overdue.
A new form of sustainability
By fine-tuning the typographic and compositional basic elements, an overall harmonisation of the typeface-image composition was not only achieved, but also created the prerequisite for an optimal application and presentation in online and offline media. "In the course of implementation, it quickly became apparent that, in addition to the logo lettering, the accompanying floral signet also needed to be standardised and adjusted," says Martin Wojtowicz, graphic designer and co-managing director of uspect GmbH, Agentur für Markenkommunikation (Euskirchen). "We placed great value on giving the floral meaning more contour in order to do justice to PAPSTAR's holistic sustainability claim ‑ true to the brand promise: Naturally sustainable!"
Less is more
While the changes may seem minimal, the redesign represents a significant improvement in day-to-day handling and will ensure a consistent PAPSTAR brand image in the future. The adjusted logo, which will come into use from 3 April 2022, is available in three variants: single-line, two-line
with flower as well as two-line (with flower) within the familiar wave.
PAPSTAR ranks among the top 5 per cent of all globally rated companies
Customers and business partners expect a comprehensible sustainability strategy and a well-founded assessment of it. EcoVadis has now awarded PAPSTAR a special gold award.
learn moreCaterer of the Year: “We definitely won the award with PAPSTAR!”
At the industry award “Caterer of the Year 2024”, the concept “Zero Waste - Pure Pleasure”, which event caterer lemonpie implements in close cooperation with PAPSTAR, was honored with a special price.
learn moreSustainable communication - “PAPSTAR has positioned itself as a role model”
Better safe than sorry! Following the German Design Award, the PAPSTAR testimonial campaign “serving solutions” has now also been honored with the German Brand Award.
learn more