PAPSTAR France S.A.S. is deleted from the commercial and company register - on February 9, 2022 the company name was changed to "BIOSYLVA S.A.S. - Distributeur marque PAPSTAR".
As part of the successful relaunch of the corporate website papstar.com earlier this year, the PAPSTAR logo has now also undergone a refresh. Not affected by this is the characteristic wave created by the renowned graphics studio "Stankowski + Duschek" (Stuttgart), which has accompanied PAPSTAR's brand presence since 1984 and will continue to do so in the future.
The cosmetic intervention primarily addressed the PAPSTAR logo lettering. According to internal research, this dates back to the early 1970s and can be attributed to a local advertising design company not far from the company's headquarters in Kall-Sistig, Germany (www.papstar-storyteller.de/zeitreise). Over a period of five decades, the logo lettering has never been professionally digitised or has been digitised only inadequately. A straightening of ongoing design inaccuracies as well as an adaptation to today's standards was thus long overdue.
A new form of sustainability
By fine-tuning the typographic and compositional basic elements, an overall harmonisation of the typeface-image composition was not only achieved, but also created the prerequisite for an optimal application and presentation in online and offline media. "In the course of implementation, it quickly became apparent that, in addition to the logo lettering, the accompanying floral signet also needed to be standardised and adjusted," says Martin Wojtowicz, graphic designer and co-managing director of uspect GmbH, Agentur für Markenkommunikation (Euskirchen). "We placed great value on giving the floral meaning more contour in order to do justice to PAPSTAR's holistic sustainability claim ‑ true to the brand promise: Naturally sustainable!"
Less is more
While the changes may seem minimal, the redesign represents a significant improvement in day-to-day handling and will ensure a consistent PAPSTAR brand image in the future. The adjusted logo, which will come into use from 3 April 2022, is available in three variants: single-line, two-line with flower as well as two-line (with flower) within the familiar wave.
With a certificate of registration in the French trade and companies register (administrative number 1999B00464, Meaux Commercial Court) dated February 9, 2022, a fundamental change in the organizational chart of the PAPSTAR Group has taken effect.
The previous PAPSTAR France S.A.S. (Société par actions simplifiée, Simplified Joint Stock Company) has merged into BIOSYLVA S.A.S. (distributor marque PAPSTAR) rebranded. From now on, the main shareholder is ESTENNE INVEST SARL (Société à responsabilité limitée, comparable to the German legal form GmbH) headed by President Olivier Estenne. PAPSTAR holds a minority stake in BIOSYLVA S.A.S. of 34 percent. All locations, sales partners and production companies of the PAPSTAR Group can be found here: https://www.papstar.com/en/about-papstar/sites
Editor's note: The Société par actions simplifiée (S.A.S., French for Simplified Joint Stock Company) is a French form of joint stock company. It was introduced in 1994 and is codified in Articles L227-1 to L227-19 and Articles R227-1 to R227-2 of the French Commercial Code. The S.A.S. consists of at least two shareholders. A sub-form of this is the Société par actions simplifiée unipersonnelle (SASU). It can even be founded by just one person.
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