More modern, more informative, clearly structured, friendly and fresh, customer-oriented and of course "responsive": The new PAPSTAR homepage www.papstar.com is online and saw the light of day at the beginning of the year in the digital world.

In addition to a general adaptation to new technical standards, the main reason for the relaunch can be found more in the content. Following the active corporate policy for the environment and sustainability that has been pursued for more than a decade, PAPSTAR no longer sees itself "only" as a sales company and thus the distributor of disposable products that are valuable from a hygienic and safety point of view, but also as a solution provider for a green future . The company accompanies the complete "life cycle" of its products in order to give them a second life after use.

Triptych as a symbolic centerpiece

This important innovative lead (Solutions) forms the heart of the new appearance together with the items "Range and Product Groups" and "Logistics and Service", which also characterize the navigation structure. For this purpose, an image stage was implemented in the form of a dynamic triptych. This results in a harmonious overall picture and offers space for development in the truest sense of the word with a mouseover effect. The well-structured and appealing start page is intuitive and invites you on a journey of discovery through the PAPSTAR world. The newly produced image film is embedded in it. Thematic excerpts from this can also be found on the main subpages.

"Mobile-first" approach

Overall, the website implemented by the Euskirchen agency "uspect" scores with a clear, consistent design architecture and understandable usability. Creative accents and useful cross-references help the visitor to orientate themselves and lead quickly to the content they are looking for. According to the claim "mobile first" this also applies to the smartphone display. Like the online magazine STORYTELLER, the brand new papstar.com is based on the latest TYPO3 version, which ensures optimal performance.

Evolved self-image and sustainable values

"We are convinced that the new corporate website expresses our evolved self-image and our idea of ​​sustainable values," says Bert Kantelberg, CEO of PAPSTAR GmbH and member of the Board of Directors of PAPSTAR Holding AG: "In addition, it gets to the heart of our strengths in an understandable way and presents us as a future-oriented company that focuses on people."